Google Ads Agency
We Turn Your Ad Spend Into Customers
We take over your Google Ads account, cut what’s wasting money, and build campaigns around one number: your cost per customer. No fluff, no vanity reports — just more customers at a price that works for your margins.
Get a Free Account Audit
We reply within 1 business day.
If your budget is under £3k/month, we’ll tell you upfront.
managed in 2024 Across all active client accounts
Google Ads only One channel — done properly
across new clients Measured at 90-day mark
guaranteed Real person, not a sequence
What changes when you hire Us
“We were spending £8k/month and getting 15 leads. Three months in, same budget, we’re getting 41. They cut a load of wasted spend we didn’t even know about.”
“Our previous agency talked about impressions and CTR. These guys came in and said ‘your cost per booking is £94, let’s get it to £50.’ Six months later it’s £48.”
“I’ve tried three PPC agencies. This is the first time I actually understand where every pound goes. Revenue from Google Ads is up 60% year on year.”
Most Google Ads spend is quietly wasted
The typical experience: hand over a budget, receive a PDF monthly, watch results slowly deteriorate. The campaign never gets better because nobody’s actually working on it.
- ✗ Campaign set live, then left running for months
- ✗ Optimised for clicks — not customer acquisitions
- ✗ Conversion tracking broken or missing entirely
- ✗ Search terms never reviewed — budget funds irrelevant queries
- ✗ Charged a % of spend — so the agency profits when you overspend
- ✓ Tracking audited and fixed before anything goes live
- ✓ Every campaign built around your CPA target
- ✓ Search terms reviewed weekly — waste cut within days
- ✓ Bid strategies tied to actual revenue, not click volume
- ✓ Flat fee — no financial incentive to inflate your spend
Conversion data is now more valuable than budget
Google’s auction no longer rewards the highest bidder. It rewards the best data. Smart Bidding has taken over. Google’s algorithm now controls your bids in real time — but it’s only as good as the conversion signals you feed it. An account with clean, rich conversion data consistently outperforms one with a bigger budget and poor tracking. This is why we fix tracking before we touch anything else.
Garbage in, garbage out
If your tracking fires on page loads instead of actual sales, Google’s algorithm optimises for the wrong thing. We’ve seen accounts spending £15k/month on phantom conversions.
Volume beats perfection
Smart Bidding needs 30–50 conversions/month per campaign to learn. Accounts that are too granular starve the algorithm. Campaign structure is now a performance variable.
First-party data is the new edge
Customer match lists, enhanced conversions, and offline import are now meaningful advantages — not optional extras. Most UK businesses haven’t set these up.
From sign-off to profitable campaigns — step by step
When you hire us as your Google Ads management team, here’s exactly what happens.
Tracking audit — before a single penny is spent
Outcome: every conversion recorded accurately
Campaign build — structured around buyer intent
Outcome: budget goes to people ready to buy
Launch and rapid waste elimination
Outcome: irrelevant spend stopped within days
CPA optimisation — driven by your numbers
Outcome: cost per customer hits your target
Scaling — only when the numbers justify it
Outcome: more customers without breaking CPA
Three things that silently kill campaigns
Campaign decay
Profitable campaigns don’t stay profitable on their own
Google’s auction shifts constantly. Competitors adjust bids, quality scores drift, seasonality hits. A campaign printing money in January can be breaking even by April with zero changes made. Active management isn’t optional — it’s what you’re paying for.
The metric trap
CPC is the wrong number to watch
A £12 click converting at 8% costs less per customer than a £3 click at 1%. We’ve watched accounts obsess over reducing CPC while their CPA quietly doubled. We track one thing: what does a new customer cost you?
Performance Max
PMax needs the right conditions — we’ll tell you if it doesn’t
Google pushes Performance Max hard. For accounts with under 40 conversions/month it often cannibalises Search spend and inflates reported numbers with view-through attribution. We’re honest about when to use it and when not to.
What we manage for you
We focus exclusively on Google Ads. No social, no SEO, no side projects. One channel, run properly, for UK businesses.
🔍 Search Ads
High-intent traffic from people actively searching for what you sell. The core of every account we manage — structured to feed Smart Bidding properly.
⚡ Performance Max
Deployed selectively, only when your account has the conversion volume to support it. We won’t run PMax on accounts that aren’t ready.
🛒 Shopping Ads
For UK e-commerce. Feed optimisation, segmented structure, and bids calibrated to your actual product margins — not blended averages.
🔁 Remarketing
Re-engage warm traffic that didn’t convert. Typically the highest ROAS campaigns in any account, and the most underfunded.
What this looks like for UK businesses
B2B Lead Gen · UK
Industrial Equipment Supplier
CPA before: £218
CPA at 90 days: £104
Qualified leads/month: +112%
Budget change: None
E-Commerce · UK
Premium Skincare Brand
ROAS at start: 1.8×
ROAS at 6 months: 4.6×
Revenue from Google Ads: +£140k
Budget change: +40%
Local Services · UK
Private Dental Practice
Cost per new patient: £63 → £31
New patients/month: 18 → 42
Wasted spend removed: £1.4k/mo
Time to results: 11 weeks
Tell us about your
account and goals.
We’ll review everything — your current setup, what’s wasting spend, and what’s actually fixable. You’ll get a straight answer, not a sales pitch.
We work with UK businesses spending £3,000–£80,000/month on Google Ads. If your budget is below that threshold, we’ll let you know on the call rather than waste your time.
Book Your Free Account Audit
Takes 2 minutes. We do the rest.
Who we take on — and who we don’t
We’d rather lose a lead than take on a client we can’t produce results for. Here’s a straight filter.
- ✓ Monthly Google Ads budget of £3,000 or more
- ✓ You have a working offer and a site that converts
- ✓ You want CPA and ROAS reporting — not impressions
- ✓ You can handle increased lead or order volume
- ✓ You want a specialist PPC agency, not a generalist
- ✗ Budget is under £1,500/month — too thin to optimise properly
- ✗ Your website doesn’t convert or isn’t ready
- ✗ You want guaranteed results before seeing your account
- ✗ You need social media, SEO, or other channels managed
- ✗ There’s no existing search demand for your product
Straight answers before you call
Ready to pay less per customer?
Book a free 30-minute audit. We’ll review your current account — or your market if you’re starting fresh — and give you an honest assessment of what’s fixable and what it would cost.
Book Your Free AuditWe reply within 1 business day. If we’re not the right fit, we’ll say so on the call.
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
+44 7402987280